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Indeed, for online purveyors of love, business is booming.
But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.
The faster they attracted users, the more useful the sites would be, Brooks says.
And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it.
“The fact that e Harmony matched me with several women with whom I shared common interests led me to believe that I was seeing more quality matches.” At the same time, you shouldn’t write off a site just because it’s free.
Even Tinder, despite its reputation for attracting users seeking causal romance, may deserve a more open mind.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.